# EGP ORCA · 100 Offerings Architecture · v1

**Date:** 2026-06-24
**Owners:** Hakeem · Octavio · Oliver · Sade · Gemma · Pinnacle-II
**Scope:** Top-down 10 ORCA categories · 10 offerings each · 100 total

## 1 · Executive Summary

EGP ORCA is the EnRoute systems integrator backbone (per Marc-locked canon 2026-06-15). This architecture extends ORCA into a 100-offering competitive portfolio across 10 categories, each anchored against real best-in-class incumbents (Stripe, GHL, Xero, Zapier, OpenAI, Vanta, Apollo, Looker, SearchAtlas, plus 10 verticals). Every offering carries: target persona, top 3 competitor URLs, EGP ORCA orchestrator hook, monotonic pricing tier (Starter < Growth < Scale), canonical home-page URL pattern `/offering/{category-slug}/{offering-slug}/`, and Brand Vault URL pattern `/offering/{category-slug}/{offering-slug}/brand-vault`.

## 2 · NET NEW /offering Home Pages (D1)

Identified 85 NET NEW /offering pages from `SITE-PAGE-REGISTRY-20260424.csv`. Each gets a canonical home page route plus a Brand Vault snippet hook at `/offering/{slug}/brand-vault`. Registry v2 surfaces per-NET-NEW offering, canonical home page URL, Brand Vault URL, launch status.

| # | Slug | Home Page URL | Brand Vault URL | Status |
|---|------|---------------|-----------------|--------|
| 1 | `pocketcrm` | https://enroutegrowthplatform.io/offerings/pocketcrm/ | https://enroutegrowthplatform.io/offerings/pocketcrm/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 2 | `gws-bridge` | https://enroutegrowthplatform.io/offerings/gws-bridge/ | https://enroutegrowthplatform.io/offerings/gws-bridge/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 3 | `segment-studio` | https://enroutegrowthplatform.io/offerings/segment-studio/ | https://enroutegrowthplatform.io/offerings/segment-studio/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 4 | `crm-physical` | https://enroutegrowthplatform.io/offerings/crm-physical/ | https://enroutegrowthplatform.io/offerings/crm-physical/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 5 | `multiview` | https://enroutegrowthplatform.io/offerings/multiview/ | https://enroutegrowthplatform.io/offerings/multiview/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 6 | `repboost-starter-reputation` | https://enroutegrowthplatform.io/offerings/repboost-starter-reputation/ | https://enroutegrowthplatform.io/offerings/repboost-starter-reputation/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 7 | `repboost-pro` | https://enroutegrowthplatform.io/offerings/repboost-pro/ | https://enroutegrowthplatform.io/offerings/repboost-pro/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 8 | `recoverreviews` | https://enroutegrowthplatform.io/offerings/recoverreviews/ | https://enroutegrowthplatform.io/offerings/recoverreviews/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 9 | `alertengine` | https://enroutegrowthplatform.io/offerings/alertengine/ | https://enroutegrowthplatform.io/offerings/alertengine/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 10 | `gracefulexit` | https://enroutegrowthplatform.io/offerings/gracefulexit/ | https://enroutegrowthplatform.io/offerings/gracefulexit/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 11 | `pulsecheck` | https://enroutegrowthplatform.io/offerings/pulsecheck/ | https://enroutegrowthplatform.io/offerings/pulsecheck/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 12 | `qandaqueue` | https://enroutegrowthplatform.io/offerings/qandaqueue/ | https://enroutegrowthplatform.io/offerings/qandaqueue/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 13 | `snapreview` | https://enroutegrowthplatform.io/offerings/snapreview/ | https://enroutegrowthplatform.io/offerings/snapreview/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 14 | `trustwall` | https://enroutegrowthplatform.io/offerings/trustwall/ | https://enroutegrowthplatform.io/offerings/trustwall/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 15 | `reviewrescue` | https://enroutegrowthplatform.io/offerings/reviewrescue/ | https://enroutegrowthplatform.io/offerings/reviewrescue/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 16 | `magnetcraft` | https://enroutegrowthplatform.io/offerings/magnetcraft/ | https://enroutegrowthplatform.io/offerings/magnetcraft/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 17 | `webinarboost` | https://enroutegrowthplatform.io/offerings/webinarboost/ | https://enroutegrowthplatform.io/offerings/webinarboost/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 18 | `adcatch` | https://enroutegrowthplatform.io/offerings/adcatch/ | https://enroutegrowthplatform.io/offerings/adcatch/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 19 | `lsaintegrate` | https://enroutegrowthplatform.io/offerings/lsaintegrate/ | https://enroutegrowthplatform.io/offerings/lsaintegrate/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 20 | `quizforge` | https://enroutegrowthplatform.io/offerings/quizforge/ | https://enroutegrowthplatform.io/offerings/quizforge/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 21 | `chatspark` | https://enroutegrowthplatform.io/offerings/chatspark/ | https://enroutegrowthplatform.io/offerings/chatspark/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 22 | `qrspark` | https://enroutegrowthplatform.io/offerings/qrspark/ | https://enroutegrowthplatform.io/offerings/qrspark/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 23 | `textcap` | https://enroutegrowthplatform.io/offerings/textcap/ | https://enroutegrowthplatform.io/offerings/textcap/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 24 | `upgradegate` | https://enroutegrowthplatform.io/offerings/upgradegate/ | https://enroutegrowthplatform.io/offerings/upgradegate/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 25 | `growthgame` | https://enroutegrowthplatform.io/offerings/growthgame/ | https://enroutegrowthplatform.io/offerings/growthgame/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 26 | `clienthub-lite` | https://enroutegrowthplatform.io/offerings/clienthub-lite/ | https://enroutegrowthplatform.io/offerings/clienthub-lite/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 27 | `clienthub-pro` | https://enroutegrowthplatform.io/offerings/clienthub-pro/ | https://enroutegrowthplatform.io/offerings/clienthub-pro/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 28 | `memberstage` | https://enroutegrowthplatform.io/offerings/memberstage/ | https://enroutegrowthplatform.io/offerings/memberstage/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 29 | `learnstack` | https://enroutegrowthplatform.io/offerings/learnstack/ | https://enroutegrowthplatform.io/offerings/learnstack/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 30 | `coachsphere` | https://enroutegrowthplatform.io/offerings/coachsphere/ | https://enroutegrowthplatform.io/offerings/coachsphere/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 31 | `masterstage` | https://enroutegrowthplatform.io/offerings/masterstage/ | https://enroutegrowthplatform.io/offerings/masterstage/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 32 | `franchisehub` | https://enroutegrowthplatform.io/offerings/franchisehub/ | https://enroutegrowthplatform.io/offerings/franchisehub/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 33 | `partnerdeck` | https://enroutegrowthplatform.io/offerings/partnerdeck/ | https://enroutegrowthplatform.io/offerings/partnerdeck/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 34 | `stakeholderview` | https://enroutegrowthplatform.io/offerings/stakeholderview/ | https://enroutegrowthplatform.io/offerings/stakeholderview/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 35 | `resellerkit` | https://enroutegrowthplatform.io/offerings/resellerkit/ | https://enroutegrowthplatform.io/offerings/resellerkit/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 36 | `dinetrust` | https://enroutegrowthplatform.io/offerings/dinetrust/ | https://enroutegrowthplatform.io/offerings/dinetrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 37 | `glowtrust` | https://enroutegrowthplatform.io/offerings/glowtrust/ | https://enroutegrowthplatform.io/offerings/glowtrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 38 | `smiletrust` | https://enroutegrowthplatform.io/offerings/smiletrust/ | https://enroutegrowthplatform.io/offerings/smiletrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 39 | `casetrust` | https://enroutegrowthplatform.io/offerings/casetrust/ | https://enroutegrowthplatform.io/offerings/casetrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 40 | `jobdonetrust` | https://enroutegrowthplatform.io/offerings/jobdonetrust/ | https://enroutegrowthplatform.io/offerings/jobdonetrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 41 | `closingtrust` | https://enroutegrowthplatform.io/offerings/closingtrust/ | https://enroutegrowthplatform.io/offerings/closingtrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 42 | `drivetrust` | https://enroutegrowthplatform.io/offerings/drivetrust/ | https://enroutegrowthplatform.io/offerings/drivetrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 43 | `fittrust` | https://enroutegrowthplatform.io/offerings/fittrust/ | https://enroutegrowthplatform.io/offerings/fittrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 44 | `styletrust` | https://enroutegrowthplatform.io/offerings/styletrust/ | https://enroutegrowthplatform.io/offerings/styletrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 45 | `pawtrust` | https://enroutegrowthplatform.io/offerings/pawtrust/ | https://enroutegrowthplatform.io/offerings/pawtrust/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 46 | `calendarconcierge` | https://enroutegrowthplatform.io/offerings/calendarconcierge/ | https://enroutegrowthplatform.io/offerings/calendarconcierge/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 47 | `roundrobin` | https://enroutegrowthplatform.io/offerings/roundrobin/ | https://enroutegrowthplatform.io/offerings/roundrobin/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 48 | `groupbook` | https://enroutegrowthplatform.io/offerings/groupbook/ | https://enroutegrowthplatform.io/offerings/groupbook/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 49 | `consultcatch` | https://enroutegrowthplatform.io/offerings/consultcatch/ | https://enroutegrowthplatform.io/offerings/consultcatch/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 50 | `discoverpro` | https://enroutegrowthplatform.io/offerings/discoverpro/ | https://enroutegrowthplatform.io/offerings/discoverpro/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 51 | `paidbook` | https://enroutegrowthplatform.io/offerings/paidbook/ | https://enroutegrowthplatform.io/offerings/paidbook/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 52 | `eventdesk` | https://enroutegrowthplatform.io/offerings/eventdesk/ | https://enroutegrowthplatform.io/offerings/eventdesk/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 53 | `classdeck` | https://enroutegrowthplatform.io/offerings/classdeck/ | https://enroutegrowthplatform.io/offerings/classdeck/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 54 | `resourcedesk` | https://enroutegrowthplatform.io/offerings/resourcedesk/ | https://enroutegrowthplatform.io/offerings/resourcedesk/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 55 | `timeshield` | https://enroutegrowthplatform.io/offerings/timeshield/ | https://enroutegrowthplatform.io/offerings/timeshield/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 56 | `blastsms` | https://enroutegrowthplatform.io/offerings/blastsms/ | https://enroutegrowthplatform.io/offerings/blastsms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 57 | `dripsms` | https://enroutegrowthplatform.io/offerings/dripsms/ | https://enroutegrowthplatform.io/offerings/dripsms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 58 | `wakeupsms` | https://enroutegrowthplatform.io/offerings/wakeupsms/ | https://enroutegrowthplatform.io/offerings/wakeupsms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 59 | `festivesms` | https://enroutegrowthplatform.io/offerings/festivesms/ | https://enroutegrowthplatform.io/offerings/festivesms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 60 | `confirmsms` | https://enroutegrowthplatform.io/offerings/confirmsms/ | https://enroutegrowthplatform.io/offerings/confirmsms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 61 | `smsdesk` | https://enroutegrowthplatform.io/offerings/smsdesk/ | https://enroutegrowthplatform.io/offerings/smsdesk/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 62 | `asksms` | https://enroutegrowthplatform.io/offerings/asksms/ | https://enroutegrowthplatform.io/offerings/asksms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 63 | `vipsms` | https://enroutegrowthplatform.io/offerings/vipsms/ | https://enroutegrowthplatform.io/offerings/vipsms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 64 | `smssurvey` | https://enroutegrowthplatform.io/offerings/smssurvey/ | https://enroutegrowthplatform.io/offerings/smssurvey/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 65 | `alertsms` | https://enroutegrowthplatform.io/offerings/alertsms/ | https://enroutegrowthplatform.io/offerings/alertsms/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 66 | `coldreach` | https://enroutegrowthplatform.io/offerings/coldreach/ | https://enroutegrowthplatform.io/offerings/coldreach/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 67 | `onboarding7` | https://enroutegrowthplatform.io/offerings/onboarding7/ | https://enroutegrowthplatform.io/offerings/onboarding7/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 68 | `cartsave` | https://enroutegrowthplatform.io/offerings/cartsave/ | https://enroutegrowthplatform.io/offerings/cartsave/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 69 | `emailrevive` | https://enroutegrowthplatform.io/offerings/emailrevive/ | https://enroutegrowthplatform.io/offerings/emailrevive/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 70 | `newsdesk` | https://enroutegrowthplatform.io/offerings/newsdesk/ | https://enroutegrowthplatform.io/offerings/newsdesk/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 71 | `nurturelib` | https://enroutegrowthplatform.io/offerings/nurturelib/ | https://enroutegrowthplatform.io/offerings/nurturelib/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 72 | `heatemail` | https://enroutegrowthplatform.io/offerings/heatemail/ | https://enroutegrowthplatform.io/offerings/heatemail/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 73 | `deliverscore` | https://enroutegrowthplatform.io/offerings/deliverscore/ | https://enroutegrowthplatform.io/offerings/deliverscore/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 74 | `subjectlab` | https://enroutegrowthplatform.io/offerings/subjectlab/ | https://enroutegrowthplatform.io/offerings/subjectlab/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 75 | `postevent` | https://enroutegrowthplatform.io/offerings/postevent/ | https://enroutegrowthplatform.io/offerings/postevent/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 76 | `socialqueue` | https://enroutegrowthplatform.io/offerings/socialqueue/ | https://enroutegrowthplatform.io/offerings/socialqueue/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 77 | `calendarworks` | https://enroutegrowthplatform.io/offerings/calendarworks/ | https://enroutegrowthplatform.io/offerings/calendarworks/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 78 | `captionspark` | https://enroutegrowthplatform.io/offerings/captionspark/ | https://enroutegrowthplatform.io/offerings/captionspark/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 79 | `reelreuse` | https://enroutegrowthplatform.io/offerings/reelreuse/ | https://enroutegrowthplatform.io/offerings/reelreuse/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 80 | `localblitz` | https://enroutegrowthplatform.io/offerings/localblitz/ | https://enroutegrowthplatform.io/offerings/localblitz/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 81 | `ugcforge` | https://enroutegrowthplatform.io/offerings/ugcforge/ | https://enroutegrowthplatform.io/offerings/ugcforge/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 82 | `socialwatch` | https://enroutegrowthplatform.io/offerings/socialwatch/ | https://enroutegrowthplatform.io/offerings/socialwatch/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 83 | `proofstack` | https://enroutegrowthplatform.io/offerings/proofstack/ | https://enroutegrowthplatform.io/offerings/proofstack/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 84 | `mappost` | https://enroutegrowthplatform.io/offerings/mappost/ | https://enroutegrowthplatform.io/offerings/mappost/brand-vault | NET NEW · home page route added · Brand Vault hooked |
| 85 | `linkedreach` | https://enroutegrowthplatform.io/offerings/linkedreach/ | https://enroutegrowthplatform.io/offerings/linkedreach/brand-vault | NET NEW · home page route added · Brand Vault hooked |

## 3 · 100 ORCA Offerings (D2)

Ten categories · ten offerings each. Pricing tiers monotonic across Starter/Growth/Scale per persona band (SMB, MID, ENT). Every offering: canonical Home Page URL + Brand Vault URL pattern documented.

### 3.1 · Payments & Money Movement

_Stripe-class issuing, processing, payouts, billing, invoicing, multi-rail_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-pay-checkout** | Hosted checkout · cards · ACH · Apple Pay · Google Pay | SMB | [Stripe Checkout](https://stripe.com/payments/checkout)<br>[Square Online](https://squareup.com/us/en/online-store)<br>[PayPal Checkout](https://www.paypal.com/us/business/accept-payments) | EGP ORCA Payments Orchestrator · GHL invoice bridge | $49 / $149 / $399 | `/offering/payments-money-movement/orca-pay-checkout/` | `/offering/payments-money-movement/orca-pay-checkout/brand-vault` |
| 2 | **orca-pay-billing** | Recurring billing · subscriptions · dunning · proration | SMB | [Stripe Billing](https://stripe.com/billing)<br>[Chargebee](https://www.chargebee.com/)<br>[Recurly](https://recurly.com/) | ORCA Recurring Billing Engine | $49 / $149 / $399 | `/offering/payments-money-movement/orca-pay-billing/` | `/offering/payments-money-movement/orca-pay-billing/brand-vault` |
| 3 | **orca-pay-invoicing** | Invoice generator · 25th-of-prior-month auto-send · ACH 1% / CC 3.5% | SMB | [FreshBooks Invoicing](https://www.freshbooks.com/invoice-template)<br>[Wave Invoicing](https://www.waveapps.com/invoicing)<br>[Zoho Invoice](https://www.zoho.com/invoice/) | ORCA Invoice Dispatcher · GHL canonical send | $49 / $149 / $399 | `/offering/payments-money-movement/orca-pay-invoicing/` | `/offering/payments-money-movement/orca-pay-invoicing/brand-vault` |
| 4 | **orca-pay-payouts** | Multi-bank split routing · scheduled disbursements · 1099 packs | MID | [Stripe Connect](https://stripe.com/connect)<br>[Wise Business](https://wise.com/us/business/)<br>[Mercury Treasury](https://mercury.com/treasury) | ORCA Split Routing Engine | $199 / $599 / $1499 | `/offering/payments-money-movement/orca-pay-payouts/` | `/offering/payments-money-movement/orca-pay-payouts/brand-vault` |
| 5 | **orca-pay-tax** | Sales tax · VAT · 1099 · automated filing | MID | [Stripe Tax](https://stripe.com/tax)<br>[Avalara](https://www.avalara.com/)<br>[TaxJar](https://www.taxjar.com/) | ORCA Tax Compliance Orchestrator | $199 / $599 / $1499 | `/offering/payments-money-movement/orca-pay-tax/` | `/offering/payments-money-movement/orca-pay-tax/brand-vault` |
| 6 | **orca-pay-fraud** | Fraud scoring · 3DS · velocity rules · chargeback ops | MID | [Stripe Radar](https://stripe.com/radar)<br>[Sift](https://sift.com/)<br>[Signifyd](https://www.signifyd.com/) | ORCA Fraud Sentinel | $199 / $599 / $1499 | `/offering/payments-money-movement/orca-pay-fraud/` | `/offering/payments-money-movement/orca-pay-fraud/brand-vault` |
| 7 | **orca-pay-issuing** | Virtual cards · expense cards · spend controls | MID | [Stripe Issuing](https://stripe.com/issuing)<br>[Brex](https://www.brex.com/)<br>[Ramp](https://ramp.com/) | ORCA Card Issuing Orchestrator | $199 / $599 / $1499 | `/offering/payments-money-movement/orca-pay-issuing/` | `/offering/payments-money-movement/orca-pay-issuing/brand-vault` |
| 8 | **orca-pay-treasury** | Operating + reserve + payroll account routing | ENT | [Mercury](https://mercury.com/)<br>[Brex Business Account](https://www.brex.com/product/business-account)<br>[Relay](https://relayfi.com/) | ORCA Treasury Router | $999 / $2999 / $9999 | `/offering/payments-money-movement/orca-pay-treasury/` | `/offering/payments-money-movement/orca-pay-treasury/brand-vault` |
| 9 | **orca-pay-crossborder** | Multi-currency · FX · local rails · stablecoin payouts | ENT | [Wise Platform](https://wise.com/platform)<br>[Airwallex](https://www.airwallex.com/)<br>[Payoneer](https://www.payoneer.com/) | ORCA Cross-Border Engine | $999 / $2999 / $9999 | `/offering/payments-money-movement/orca-pay-crossborder/` | `/offering/payments-money-movement/orca-pay-crossborder/brand-vault` |
| 10 | **orca-pay-pos** | In-person POS · tap-to-pay · terminal fleet | MID | [Stripe Terminal](https://stripe.com/terminal)<br>[Square POS](https://squareup.com/us/en/point-of-sale)<br>[Clover](https://www.clover.com/) | ORCA POS Orchestrator | $199 / $599 / $1499 | `/offering/payments-money-movement/orca-pay-pos/` | `/offering/payments-money-movement/orca-pay-pos/brand-vault` |

### 3.2 · CRM & Marketing Automation

_GHL/HighLevel-class CRM, pipelines, campaigns, white-label_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-crm-contact** | Unified contact graph · custom fields · audit trail | SMB | [HighLevel](https://www.gohighlevel.com/)<br>[HubSpot CRM](https://www.hubspot.com/products/crm)<br>[Pipedrive](https://www.pipedrive.com/) | ORCA Identity Graph + GHL sync | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-contact/` | `/offering/crm-marketing-automation/orca-crm-contact/brand-vault` |
| 2 | **orca-crm-pipeline** | Visual pipelines · stages · automations · forecast | SMB | [Pipedrive Pipeline](https://www.pipedrive.com/en/features/sales-pipeline)<br>[Close](https://close.com/)<br>[Copper](https://www.copper.com/) | ORCA Pipeline Forge | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-pipeline/` | `/offering/crm-marketing-automation/orca-crm-pipeline/brand-vault` |
| 3 | **orca-crm-workflows** | Trigger-based workflows · no-code visual builder | SMB | [HighLevel Workflows](https://help.gohighlevel.com/support/solutions/articles/48001216537)<br>[ActiveCampaign Automation](https://www.activecampaign.com/marketing-automation)<br>[Klaviyo Flows](https://www.klaviyo.com/features/automation) | ORCA Workflow Orchestrator | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-workflows/` | `/offering/crm-marketing-automation/orca-crm-workflows/brand-vault` |
| 4 | **orca-crm-email** | Email broadcasts · drips · A/B · deliverability scoring | SMB | [Mailchimp](https://mailchimp.com/)<br>[ConvertKit](https://convertkit.com/)<br>[Klaviyo](https://www.klaviyo.com/) | ORCA Email Engine + Mailgun | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-email/` | `/offering/crm-marketing-automation/orca-crm-email/brand-vault` |
| 5 | **orca-crm-sms** | Two-way SMS · MMS · short codes · A2P 10DLC | SMB | [Twilio SMS](https://www.twilio.com/sms)<br>[HighLevel SMS](https://www.gohighlevel.com/sms-marketing)<br>[EZ Texting](https://www.eztexting.com/) | ORCA SMS Bus + Twilio rail | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-sms/` | `/offering/crm-marketing-automation/orca-crm-sms/brand-vault` |
| 6 | **orca-crm-funnels** | Funnels · landing pages · membership · forms | SMB | [ClickFunnels](https://www.clickfunnels.com/)<br>[Kajabi](https://kajabi.com/)<br>[HighLevel Sites](https://www.gohighlevel.com/website-builder) | ORCA Funnel Builder | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-funnels/` | `/offering/crm-marketing-automation/orca-crm-funnels/brand-vault` |
| 7 | **orca-crm-calendar** | Calendar booking · round-robin · multi-staff | SMB | [Calendly](https://calendly.com/)<br>[Acuity](https://acuityscheduling.com/)<br>[SavvyCal](https://savvycal.com/) | ORCA Calendar Concierge | $49 / $149 / $399 | `/offering/crm-marketing-automation/orca-crm-calendar/` | `/offering/crm-marketing-automation/orca-crm-calendar/brand-vault` |
| 8 | **orca-crm-conversations** | Unified inbox · email · SMS · WhatsApp · IG · FB | MID | [Front](https://front.com/)<br>[Intercom](https://www.intercom.com/)<br>[Help Scout](https://www.helpscout.com/) | ORCA Conversations Hub | $199 / $599 / $1499 | `/offering/crm-marketing-automation/orca-crm-conversations/` | `/offering/crm-marketing-automation/orca-crm-conversations/brand-vault` |
| 9 | **orca-crm-whitelabel** | Agency white-label · sub-accounts · branded portals | MID | [HighLevel Agency](https://www.gohighlevel.com/agency-plan)<br>[Vendasta](https://www.vendasta.com/)<br>[DashClicks](https://dashclicks.com/) | ORCA White-Label Platform | $199 / $599 / $1499 | `/offering/crm-marketing-automation/orca-crm-whitelabel/` | `/offering/crm-marketing-automation/orca-crm-whitelabel/brand-vault` |
| 10 | **orca-crm-mobile** | PocketCRM mobile app · field reps · offline sync | MID | [HubSpot Mobile](https://www.hubspot.com/products/sales/mobile)<br>[Salesforce Mobile](https://www.salesforce.com/products/platform/mobile/)<br>[Zoho CRM Mobile](https://www.zoho.com/crm/mobile-application.html) | ORCA PocketCRM Sync | $199 / $599 / $1499 | `/offering/crm-marketing-automation/orca-crm-mobile/` | `/offering/crm-marketing-automation/orca-crm-mobile/brand-vault` |

### 3.3 · Accounting & Bookkeeping

_Xero/QuickBooks/FreshBooks-class GL, AR, AP, reconciliation_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-acct-gl** | General ledger · chart of accounts · journal entries | SMB | [QuickBooks Online](https://quickbooks.intuit.com/)<br>[Xero](https://www.xero.com/)<br>[FreshBooks](https://www.freshbooks.com/) | ORCA GL Engine | $49 / $149 / $399 | `/offering/accounting-bookkeeping/orca-acct-gl/` | `/offering/accounting-bookkeeping/orca-acct-gl/brand-vault` |
| 2 | **orca-acct-ar** | Accounts receivable · aging · auto-collections · dunning | SMB | [QuickBooks Invoicing](https://quickbooks.intuit.com/payments/invoicing/)<br>[Bill.com AR](https://www.bill.com/product/accounts-receivable)<br>[Chaser](https://www.chaserhq.com/) | ORCA AR Collector | $49 / $149 / $399 | `/offering/accounting-bookkeeping/orca-acct-ar/` | `/offering/accounting-bookkeeping/orca-acct-ar/brand-vault` |
| 3 | **orca-acct-ap** | Accounts payable · bill approval · vendor payments | SMB | [Bill.com](https://www.bill.com/)<br>[Ramp Bill Pay](https://ramp.com/bill-pay)<br>[Melio](https://meliopayments.com/) | ORCA AP Approver | $49 / $149 / $399 | `/offering/accounting-bookkeeping/orca-acct-ap/` | `/offering/accounting-bookkeeping/orca-acct-ap/brand-vault` |
| 4 | **orca-acct-recon** | Bank reconciliation · auto-match · rules engine | SMB | [Xero Bank Rec](https://www.xero.com/us/features-and-tools/accounting-software/bank-reconciliation/)<br>[QuickBooks Bank Match](https://quickbooks.intuit.com/learn-support/en-us/help-article/bank-transactions/match-bank-transactions/L9wYyHmZP_US_en_US)<br>[Sage](https://www.sage.com/) | ORCA Reconciliation Engine | $49 / $149 / $399 | `/offering/accounting-bookkeeping/orca-acct-recon/` | `/offering/accounting-bookkeeping/orca-acct-recon/brand-vault` |
| 5 | **orca-acct-payroll** | Payroll · tax filing · contractor 1099 · benefits | SMB | [Gusto](https://gusto.com/)<br>[ADP Run](https://www.adp.com/what-we-offer/products/run-powered-by-adp.aspx)<br>[Rippling Payroll](https://www.rippling.com/payroll) | ORCA Payroll Bridge | $49 / $149 / $399 | `/offering/accounting-bookkeeping/orca-acct-payroll/` | `/offering/accounting-bookkeeping/orca-acct-payroll/brand-vault` |
| 6 | **orca-acct-expense** | Expense management · receipts · cards · approval | SMB | [Expensify](https://www.expensify.com/)<br>[Ramp Expense](https://ramp.com/expense-management)<br>[Brex Expense](https://www.brex.com/product/expense-management) | ORCA Expense Capture | $49 / $149 / $399 | `/offering/accounting-bookkeeping/orca-acct-expense/` | `/offering/accounting-bookkeeping/orca-acct-expense/brand-vault` |
| 7 | **orca-acct-reports** | P&L · balance sheet · cash flow · KPI packs | MID | [Fathom](https://www.fathomhq.com/)<br>[Spotlight Reporting](https://spotlightreporting.com/)<br>[LivePlan](https://www.liveplan.com/) | ORCA Reporting Studio | $199 / $599 / $1499 | `/offering/accounting-bookkeeping/orca-acct-reports/` | `/offering/accounting-bookkeeping/orca-acct-reports/brand-vault` |
| 8 | **orca-acct-tax-prep** | Year-end tax pack · K-1 · Schedule E · 1040 prep | MID | [TaxJar](https://www.taxjar.com/)<br>[Avalara](https://www.avalara.com/)<br>[Vertex](https://www.vertexinc.com/) | ORCA Tax Pack Generator | $199 / $599 / $1499 | `/offering/accounting-bookkeeping/orca-acct-tax-prep/` | `/offering/accounting-bookkeeping/orca-acct-tax-prep/brand-vault` |
| 9 | **orca-acct-multi-entity** | Multi-entity consolidation · intercompany · FX | ENT | [NetSuite](https://www.netsuite.com/)<br>[Sage Intacct](https://www.sage.com/en-us/sage-business-cloud/intacct/)<br>[Microsoft Dynamics 365](https://dynamics.microsoft.com/en-us/finance/) | ORCA Multi-Entity Consolidator | $999 / $2999 / $9999 | `/offering/accounting-bookkeeping/orca-acct-multi-entity/` | `/offering/accounting-bookkeeping/orca-acct-multi-entity/brand-vault` |
| 10 | **orca-acct-cas** | Client Accounting Services portal · firm dashboard | ENT | [Karbon](https://karbonhq.com/)<br>[Canopy](https://www.getcanopy.com/)<br>[Jetpack Workflow](https://jetpackworkflow.com/) | ORCA CAS Firm Portal | $999 / $2999 / $9999 | `/offering/accounting-bookkeeping/orca-acct-cas/` | `/offering/accounting-bookkeeping/orca-acct-cas/brand-vault` |

### 3.4 · Workflow Automation & Integrations

_Pabbly/Zapier/Make-class iPaaS, webhook routing, RPA_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-flow-builder** | Visual workflow builder · 500+ app connectors | SMB | [Zapier](https://zapier.com/)<br>[Make](https://www.make.com/)<br>[Pabbly Connect](https://www.pabbly.com/connect/) | ORCA Flow Builder | $49 / $149 / $399 | `/offering/workflow-automation-integrations/orca-flow-builder/` | `/offering/workflow-automation-integrations/orca-flow-builder/brand-vault` |
| 2 | **orca-flow-webhooks** | Webhook router · transform · retry · DLQ | SMB | [Hookdeck](https://hookdeck.com/)<br>[Svix](https://www.svix.com/)<br>[Pipedream](https://pipedream.com/) | ORCA Webhook Router | $49 / $149 / $399 | `/offering/workflow-automation-integrations/orca-flow-webhooks/` | `/offering/workflow-automation-integrations/orca-flow-webhooks/brand-vault` |
| 3 | **orca-flow-ipaas** | Enterprise iPaaS · API management · transforms | MID | [Workato](https://www.workato.com/)<br>[Tray.io](https://tray.io/)<br>[Boomi](https://boomi.com/) | ORCA iPaaS Core | $199 / $599 / $1499 | `/offering/workflow-automation-integrations/orca-flow-ipaas/` | `/offering/workflow-automation-integrations/orca-flow-ipaas/brand-vault` |
| 4 | **orca-flow-rpa** | Desktop + browser RPA · headless bots · screen automation | MID | [UiPath](https://www.uipath.com/)<br>[Automation Anywhere](https://www.automationanywhere.com/)<br>[Microsoft Power Automate](https://powerautomate.microsoft.com/) | ORCA RPA Runner | $199 / $599 / $1499 | `/offering/workflow-automation-integrations/orca-flow-rpa/` | `/offering/workflow-automation-integrations/orca-flow-rpa/brand-vault` |
| 5 | **orca-flow-etl** | ETL · ELT · data sync · 200+ source connectors | MID | [Fivetran](https://www.fivetran.com/)<br>[Airbyte](https://airbyte.com/)<br>[Stitch](https://www.stitchdata.com/) | ORCA Data Sync Engine | $199 / $599 / $1499 | `/offering/workflow-automation-integrations/orca-flow-etl/` | `/offering/workflow-automation-integrations/orca-flow-etl/brand-vault` |
| 6 | **orca-flow-reverse-etl** | Reverse ETL · warehouse to SaaS sync | MID | [Hightouch](https://hightouch.com/)<br>[Census](https://www.getcensus.com/)<br>[Polytomic](https://www.polytomic.com/) | ORCA Reverse Sync | $199 / $599 / $1499 | `/offering/workflow-automation-integrations/orca-flow-reverse-etl/` | `/offering/workflow-automation-integrations/orca-flow-reverse-etl/brand-vault` |
| 7 | **orca-flow-schedule** | Cron jobs · scheduled triggers · timezone-aware | SMB | [EasyCron](https://www.easycron.com/)<br>[Cronitor](https://cronitor.io/)<br>[SetCronJob](https://www.setcronjob.com/) | ORCA Scheduler | $49 / $149 / $399 | `/offering/workflow-automation-integrations/orca-flow-schedule/` | `/offering/workflow-automation-integrations/orca-flow-schedule/brand-vault` |
| 8 | **orca-flow-queue** | Job queues · task workers · backpressure · priority | MID | [Inngest](https://www.inngest.com/)<br>[Trigger.dev](https://trigger.dev/)<br>[Defer](https://www.defer.run/) | ORCA Job Queue | $199 / $599 / $1499 | `/offering/workflow-automation-integrations/orca-flow-queue/` | `/offering/workflow-automation-integrations/orca-flow-queue/brand-vault` |
| 9 | **orca-flow-forms** | Form builder · conditional logic · payment · routing | SMB | [Typeform](https://www.typeform.com/)<br>[Tally](https://tally.so/)<br>[Jotform](https://www.jotform.com/) | ORCA Form Engine | $49 / $149 / $399 | `/offering/workflow-automation-integrations/orca-flow-forms/` | `/offering/workflow-automation-integrations/orca-flow-forms/brand-vault` |
| 10 | **orca-flow-api-gateway** | API gateway · rate limiting · keys · usage metering | ENT | [Kong](https://konghq.com/)<br>[Apigee](https://cloud.google.com/apigee)<br>[AWS API Gateway](https://aws.amazon.com/api-gateway/) | ORCA API Gateway | $999 / $2999 / $9999 | `/offering/workflow-automation-integrations/orca-flow-api-gateway/` | `/offering/workflow-automation-integrations/orca-flow-api-gateway/brand-vault` |

### 3.5 · AI & Agentic Operations

_OpenAI/Anthropic-augmented agents, RAG, evals, MCP_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-ai-agents** | Multi-agent orchestrator · MCP-native · tool use | MID | [OpenAI Assistants](https://platform.openai.com/docs/assistants/overview)<br>[Anthropic Claude API](https://www.anthropic.com/api)<br>[LangChain](https://www.langchain.com/) | ORCA Agent Orchestrator (PPMO+ native) | $199 / $599 / $1499 | `/offering/ai-agentic-operations/orca-ai-agents/` | `/offering/ai-agentic-operations/orca-ai-agents/brand-vault` |
| 2 | **orca-ai-rag** | Retrieval-augmented generation · vector store · embed | MID | [Pinecone](https://www.pinecone.io/)<br>[Weaviate](https://weaviate.io/)<br>[Chroma](https://www.trychroma.com/) | ORCA RAG Vault | $199 / $599 / $1499 | `/offering/ai-agentic-operations/orca-ai-rag/` | `/offering/ai-agentic-operations/orca-ai-rag/brand-vault` |
| 3 | **orca-ai-copilot** | Per-product AI copilots · embed widget · brand voice | SMB | [Intercom Fin](https://www.intercom.com/fin)<br>[Ada](https://www.ada.cx/)<br>[Zendesk AI](https://www.zendesk.com/service/ai/) | ORCA Copilot Embed | $49 / $149 / $399 | `/offering/ai-agentic-operations/orca-ai-copilot/` | `/offering/ai-agentic-operations/orca-ai-copilot/brand-vault` |
| 4 | **orca-ai-voice** | Voice agents · IVR replacement · call deflection | MID | [Bland AI](https://www.bland.ai/)<br>[Retell](https://www.retellai.com/)<br>[VAPI](https://vapi.ai/) | ORCA Voice Agent | $199 / $599 / $1499 | `/offering/ai-agentic-operations/orca-ai-voice/` | `/offering/ai-agentic-operations/orca-ai-voice/brand-vault` |
| 5 | **orca-ai-evals** | LLM evals · prompt regression · golden sets | MID | [Braintrust](https://www.braintrust.dev/)<br>[LangSmith](https://www.langchain.com/langsmith)<br>[Humanloop](https://humanloop.com/) | ORCA Eval Harness | $199 / $599 / $1499 | `/offering/ai-agentic-operations/orca-ai-evals/` | `/offering/ai-agentic-operations/orca-ai-evals/brand-vault` |
| 6 | **orca-ai-observability** | LLM tracing · cost · latency · token budgets | MID | [Helicone](https://www.helicone.ai/)<br>[Langfuse](https://langfuse.com/)<br>[Phoenix Arize](https://phoenix.arize.com/) | ORCA LLM Observability | $199 / $599 / $1499 | `/offering/ai-agentic-operations/orca-ai-observability/` | `/offering/ai-agentic-operations/orca-ai-observability/brand-vault` |
| 7 | **orca-ai-finetune** | Fine-tuning pipelines · dataset prep · adapter mgmt | ENT | [Together AI](https://www.together.ai/)<br>[Modal](https://modal.com/)<br>[Replicate](https://replicate.com/) | ORCA Fine-Tune Pipeline | $999 / $2999 / $9999 | `/offering/ai-agentic-operations/orca-ai-finetune/` | `/offering/ai-agentic-operations/orca-ai-finetune/brand-vault` |
| 8 | **orca-ai-summarize** | Document AI · summarize · extract · classify | SMB | [OpenAI Files](https://platform.openai.com/docs/assistants/tools/file-search)<br>[Anthropic Files](https://docs.anthropic.com/en/docs/build-with-claude/files)<br>[Cohere Embed](https://cohere.com/embed) | ORCA Document Intelligence | $49 / $149 / $399 | `/offering/ai-agentic-operations/orca-ai-summarize/` | `/offering/ai-agentic-operations/orca-ai-summarize/brand-vault` |
| 9 | **orca-ai-research** | Deep research agent · multi-source · citations | MID | [Perplexity API](https://docs.perplexity.ai/)<br>[Exa](https://exa.ai/)<br>[You.com](https://you.com/) | ORCA Research Agent | $199 / $599 / $1499 | `/offering/ai-agentic-operations/orca-ai-research/` | `/offering/ai-agentic-operations/orca-ai-research/brand-vault` |
| 10 | **orca-ai-content** | AI content studio · brand voice · multi-format | SMB | [Jasper](https://www.jasper.ai/)<br>[Copy.ai](https://www.copy.ai/)<br>[Writer](https://writer.com/) | ORCA Content Studio | $49 / $149 / $399 | `/offering/ai-agentic-operations/orca-ai-content/` | `/offering/ai-agentic-operations/orca-ai-content/brand-vault` |

### 3.6 · Compliance & Trust

_SOC2/PCI/HIPAA tooling, evidence collection, vendor risk_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-trust-soc2** | SOC 2 readiness · evidence · auto-collection | MID | [Vanta](https://www.vanta.com/)<br>[Drata](https://drata.com/)<br>[Secureframe](https://secureframe.com/) | ORCA SOC 2 Conductor | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-soc2/` | `/offering/compliance-trust/orca-trust-soc2/brand-vault` |
| 2 | **orca-trust-iso** | ISO 27001 · ISO 27701 · evidence + audit prep | MID | [Drata ISO](https://drata.com/iso-27001)<br>[Sprinto](https://sprinto.com/)<br>[Tugboat Logic](https://www.onetrust.com/products/certification-automation/) | ORCA ISO Conductor | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-iso/` | `/offering/compliance-trust/orca-trust-iso/brand-vault` |
| 3 | **orca-trust-hipaa** | HIPAA · BAAs · PHI scan · access logs | MID | [Compliancy Group](https://compliancy-group.com/)<br>[Accountable](https://www.accountablehq.com/)<br>[Paubox](https://www.paubox.com/) | ORCA HIPAA Vault | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-hipaa/` | `/offering/compliance-trust/orca-trust-hipaa/brand-vault` |
| 4 | **orca-trust-pci** | PCI DSS scoping · cardholder data · SAQ | MID | [SecurityMetrics](https://www.securitymetrics.com/)<br>[Trustwave](https://www.trustwave.com/)<br>[ControlScan](https://controlscan.com/) | ORCA PCI Scoper | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-pci/` | `/offering/compliance-trust/orca-trust-pci/brand-vault` |
| 5 | **orca-trust-gdpr** | GDPR · CCPA · DSAR portal · cookie consent | MID | [OneTrust](https://www.onetrust.com/)<br>[Osano](https://www.osano.com/)<br>[DataGrail](https://www.datagrail.io/) | ORCA Privacy Suite | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-gdpr/` | `/offering/compliance-trust/orca-trust-gdpr/brand-vault` |
| 6 | **orca-trust-vendor** | Vendor risk · third-party security questionnaires | MID | [Whistic](https://www.whistic.com/)<br>[Vanta Vendor](https://www.vanta.com/products/vendor-risk-management)<br>[Prevalent](https://www.prevalent.net/) | ORCA Vendor Risk Hub | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-vendor/` | `/offering/compliance-trust/orca-trust-vendor/brand-vault` |
| 7 | **orca-trust-center** | Public trust center · policies · certs · subprocessors | SMB | [SafeBase](https://safebase.io/)<br>[Conveyor](https://www.conveyor.com/)<br>[Whistic Profile](https://www.whistic.com/profile) | ORCA Trust Center (trust.enroutegrowthplatform.io) | $49 / $149 / $399 | `/offering/compliance-trust/orca-trust-center/` | `/offering/compliance-trust/orca-trust-center/brand-vault` |
| 8 | **orca-trust-dpa** | DPA generator · BAA generator · SCC clauses | SMB | [Termly](https://termly.io/)<br>[iubenda](https://www.iubenda.com/)<br>[Termageddon](https://termageddon.com/) | ORCA DPA Forge | $49 / $149 / $399 | `/offering/compliance-trust/orca-trust-dpa/` | `/offering/compliance-trust/orca-trust-dpa/brand-vault` |
| 9 | **orca-trust-pentest** | Pentest as a service · continuous scanning | MID | [Cobalt](https://www.cobalt.io/)<br>[HackerOne](https://www.hackerone.com/)<br>[Bugcrowd](https://www.bugcrowd.com/) | ORCA Pentest Bus | $199 / $599 / $1499 | `/offering/compliance-trust/orca-trust-pentest/` | `/offering/compliance-trust/orca-trust-pentest/brand-vault` |
| 10 | **orca-trust-aml-kyc** | AML · KYC · KYB · sanctions screening | ENT | [Persona](https://withpersona.com/)<br>[Alloy](https://www.alloy.com/)<br>[Sumsub](https://sumsub.com/) | ORCA KYC Gate | $999 / $2999 / $9999 | `/offering/compliance-trust/orca-trust-aml-kyc/` | `/offering/compliance-trust/orca-trust-aml-kyc/brand-vault` |

### 3.7 · Outbound & Lead Generation

_Apollo/Outreach/Clay-class prospect data, sequencing, intent_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-out-prospect** | B2B prospect database · 200M+ contacts · intent | SMB | [Apollo.io](https://www.apollo.io/)<br>[ZoomInfo](https://www.zoominfo.com/)<br>[Lusha](https://www.lusha.com/) | ORCA Prospect Graph | $49 / $149 / $399 | `/offering/outbound-lead-generation/orca-out-prospect/` | `/offering/outbound-lead-generation/orca-out-prospect/brand-vault` |
| 2 | **orca-out-sequence** | Multi-channel sequencer · email + LinkedIn + call | SMB | [Outreach](https://www.outreach.io/)<br>[Salesloft](https://salesloft.com/)<br>[Reply.io](https://reply.io/) | ORCA Sequence Engine (SPP&A) | $49 / $149 / $399 | `/offering/outbound-lead-generation/orca-out-sequence/` | `/offering/outbound-lead-generation/orca-out-sequence/brand-vault` |
| 3 | **orca-out-enrich** | Waterfall enrichment · 50+ providers · cost-aware | MID | [Clay](https://www.clay.com/)<br>[Clearbit](https://clearbit.com/)<br>[Datagma](https://www.datagma.com/) | ORCA Enrichment Waterfall | $199 / $599 / $1499 | `/offering/outbound-lead-generation/orca-out-enrich/` | `/offering/outbound-lead-generation/orca-out-enrich/brand-vault` |
| 4 | **orca-out-warmup** | Inbox warmup · reputation · sender rotation | SMB | [Instantly Warmup](https://instantly.ai/)<br>[Smartlead](https://www.smartlead.ai/)<br>[Lemlist Warm-Up](https://www.lemlist.com/lemwarm) | ORCA Warmup Dispatcher (179 domains) | $49 / $149 / $399 | `/offering/outbound-lead-generation/orca-out-warmup/` | `/offering/outbound-lead-generation/orca-out-warmup/brand-vault` |
| 5 | **orca-out-linkedin** | LinkedIn automation · safe · cookie-based | SMB | [LinkedHelper](https://www.linkedhelper.com/)<br>[Dripify](https://dripify.io/)<br>[Expandi](https://expandi.io/) | ORCA LinkedHelper Bridge | $49 / $149 / $399 | `/offering/outbound-lead-generation/orca-out-linkedin/` | `/offering/outbound-lead-generation/orca-out-linkedin/brand-vault` |
| 6 | **orca-out-intent** | Intent signals · BOL · POTM · trigger events | MID | [Bombora](https://bombora.com/)<br>[6sense](https://6sense.com/)<br>[G2 Buyer Intent](https://www.g2.com/products/g2-buyer-intent) | ORCA Intent Scanner | $199 / $599 / $1499 | `/offering/outbound-lead-generation/orca-out-intent/` | `/offering/outbound-lead-generation/orca-out-intent/brand-vault` |
| 7 | **orca-out-easyapply** | LinkedIn EasyApply · CDP runner · safe limits | SMB | [LazyApply](https://lazyapply.com/)<br>[Sonara](https://www.sonara.ai/)<br>[LoopCV](https://www.loopcv.pro/) | ORCA EasyApply Engine | $49 / $149 / $399 | `/offering/outbound-lead-generation/orca-out-easyapply/` | `/offering/outbound-lead-generation/orca-out-easyapply/brand-vault` |
| 8 | **orca-out-cadence-ai** | AI cadence writer · NEPQ · per-persona tone | MID | [Lavender](https://www.lavender.ai/)<br>[Regie.ai](https://www.regie.ai/)<br>[Smartwriter](https://www.smartwriter.ai/) | ORCA Cadence Writer | $199 / $599 / $1499 | `/offering/outbound-lead-generation/orca-out-cadence-ai/` | `/offering/outbound-lead-generation/orca-out-cadence-ai/brand-vault` |
| 9 | **orca-out-form-fill** | Auto form-fill · competitor funnel mapping · undercover inboxes | MID | [Browse AI](https://www.browse.ai/)<br>[Bardeen](https://www.bardeen.ai/)<br>[Multi-On](https://www.multion.ai/) | ORCA Undercover Funnel Mapper | $199 / $599 / $1499 | `/offering/outbound-lead-generation/orca-out-form-fill/` | `/offering/outbound-lead-generation/orca-out-form-fill/brand-vault` |
| 10 | **orca-out-meetings** | Meeting scheduler with prospect intent enrichment | SMB | [Chili Piper](https://www.chilipiper.com/)<br>[Calendly Routing](https://calendly.com/features/routing)<br>[Default](https://www.default.com/) | ORCA Meeting Router | $49 / $149 / $399 | `/offering/outbound-lead-generation/orca-out-meetings/` | `/offering/outbound-lead-generation/orca-out-meetings/brand-vault` |

### 3.8 · Analytics & BI

_Power BI/Looker-class dashboards, warehouses, semantic layer_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-bi-warehouse** | Cloud data warehouse · columnar · pay-per-query | MID | [Snowflake](https://www.snowflake.com/)<br>[Google BigQuery](https://cloud.google.com/bigquery)<br>[Databricks](https://www.databricks.com/) | ORCA Warehouse Provisioner | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-warehouse/` | `/offering/analytics-bi/orca-bi-warehouse/brand-vault` |
| 2 | **orca-bi-dashboards** | Self-serve dashboards · embedded analytics | SMB | [Looker](https://cloud.google.com/looker)<br>[Power BI](https://www.microsoft.com/en-us/power-platform/products/power-bi)<br>[Tableau](https://www.tableau.com/) | ORCA Dashboard Studio | $49 / $149 / $399 | `/offering/analytics-bi/orca-bi-dashboards/` | `/offering/analytics-bi/orca-bi-dashboards/brand-vault` |
| 3 | **orca-bi-product** | Product analytics · funnels · cohorts · retention | MID | [Amplitude](https://amplitude.com/)<br>[Mixpanel](https://mixpanel.com/)<br>[Heap](https://heap.io/) | ORCA Product Analytics | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-product/` | `/offering/analytics-bi/orca-bi-product/brand-vault` |
| 4 | **orca-bi-revenue** | Revenue analytics · MRR · churn · LTV · CAC | MID | [ChartMogul](https://chartmogul.com/)<br>[Baremetrics](https://baremetrics.com/)<br>[ProfitWell](https://www.paddle.com/products/profitwell) | ORCA Revenue Lens | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-revenue/` | `/offering/analytics-bi/orca-bi-revenue/brand-vault` |
| 5 | **orca-bi-cdp** | Customer data platform · identity resolution | MID | [Segment](https://segment.com/)<br>[RudderStack](https://www.rudderstack.com/)<br>[mParticle](https://www.mparticle.com/) | ORCA CDP | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-cdp/` | `/offering/analytics-bi/orca-bi-cdp/brand-vault` |
| 6 | **orca-bi-attribution** | Multi-touch attribution · marketing mix · MMM | MID | [Northbeam](https://www.northbeam.io/)<br>[Triple Whale](https://www.triplewhale.com/)<br>[Rockerbox](https://www.rockerbox.com/) | ORCA Attribution Engine | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-attribution/` | `/offering/analytics-bi/orca-bi-attribution/brand-vault` |
| 7 | **orca-bi-semantic** | Semantic layer · metric definitions · dbt-native | MID | [dbt Semantic Layer](https://www.getdbt.com/product/semantic-layer)<br>[Cube](https://cube.dev/)<br>[MetricFlow](https://www.transform.co/) | ORCA Metric Layer | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-semantic/` | `/offering/analytics-bi/orca-bi-semantic/brand-vault` |
| 8 | **orca-bi-customer-360** | Customer 360 · unified profile · activity feed | MID | [Salesforce Data Cloud](https://www.salesforce.com/data/)<br>[Twilio Engage](https://www.twilio.com/en-us/engage)<br>[Hightouch Customer Studio](https://hightouch.com/platform/customer-studio) | ORCA Customer 360 | $199 / $599 / $1499 | `/offering/analytics-bi/orca-bi-customer-360/` | `/offering/analytics-bi/orca-bi-customer-360/brand-vault` |
| 9 | **orca-bi-ops-reports** | Ops dashboards · uptime · alerts · scorecards | SMB | [Geckoboard](https://www.geckoboard.com/)<br>[Klipfolio](https://www.klipfolio.com/)<br>[Plecto](https://www.plecto.com/) | ORCA Ops Scorecard | $49 / $149 / $399 | `/offering/analytics-bi/orca-bi-ops-reports/` | `/offering/analytics-bi/orca-bi-ops-reports/brand-vault` |
| 10 | **orca-bi-spreadsheet** | Spreadsheet to warehouse · two-way · governed | SMB | [Sigma](https://www.sigmacomputing.com/)<br>[Equals](https://equals.com/)<br>[Rows](https://rows.com/) | ORCA Sheet Sync | $49 / $149 / $399 | `/offering/analytics-bi/orca-bi-spreadsheet/` | `/offering/analytics-bi/orca-bi-spreadsheet/brand-vault` |

### 3.9 · Content & SEO/GEO

_SearchAtlas/SurferSEO/Ahrefs-class SEO + AI search GEO_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-geo-audit** | GEO audit · AI citability · llms.txt · schema | SMB | [SearchAtlas](https://searchatlas.com/)<br>[Surfer SEO](https://surferseo.com/)<br>[Ahrefs](https://ahrefs.com/) | ORCA GEO Auditor (EGP /geo skill) | $49 / $149 / $399 | `/offering/content-seo-geo/orca-geo-audit/` | `/offering/content-seo-geo/orca-geo-audit/brand-vault` |
| 2 | **orca-seo-rank** | Rank tracking · SERP features · AI Overviews | SMB | [Ahrefs Rank Tracker](https://ahrefs.com/rank-tracker)<br>[Semrush Position Tracking](https://www.semrush.com/features/position-tracking/)<br>[Accuranker](https://www.accuranker.com/) | ORCA Rank Tracker | $49 / $149 / $399 | `/offering/content-seo-geo/orca-seo-rank/` | `/offering/content-seo-geo/orca-seo-rank/brand-vault` |
| 3 | **orca-seo-content** | AI content briefs · SERP analysis · entity coverage | SMB | [Frase](https://www.frase.io/)<br>[Clearscope](https://www.clearscope.io/)<br>[MarketMuse](https://www.marketmuse.com/) | ORCA Content Brief Engine | $49 / $149 / $399 | `/offering/content-seo-geo/orca-seo-content/` | `/offering/content-seo-geo/orca-seo-content/brand-vault` |
| 4 | **orca-seo-backlinks** | Backlink prospecting · outreach · monitoring | MID | [Ahrefs Backlinks](https://ahrefs.com/backlink-checker)<br>[Majestic](https://majestic.com/)<br>[Pitchbox](https://pitchbox.com/) | ORCA Backlink Bus | $199 / $599 / $1499 | `/offering/content-seo-geo/orca-seo-backlinks/` | `/offering/content-seo-geo/orca-seo-backlinks/brand-vault` |
| 5 | **orca-seo-technical** | Technical SEO audit · Core Web Vitals · INP | SMB | [Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/)<br>[Sitebulb](https://sitebulb.com/)<br>[Lumar](https://www.lumar.io/) | ORCA Technical SEO | $49 / $149 / $399 | `/offering/content-seo-geo/orca-seo-technical/` | `/offering/content-seo-geo/orca-seo-technical/brand-vault` |
| 6 | **orca-seo-local** | Local SEO · GBP · citations · maps rank tracking | SMB | [BrightLocal](https://www.brightlocal.com/)<br>[Whitespark](https://whitespark.ca/)<br>[Moz Local](https://moz.com/products/local) | ORCA Local SEO | $49 / $149 / $399 | `/offering/content-seo-geo/orca-seo-local/` | `/offering/content-seo-geo/orca-seo-local/brand-vault` |
| 7 | **orca-content-cms** | Headless CMS · structured content · localization | MID | [Contentful](https://www.contentful.com/)<br>[Sanity](https://www.sanity.io/)<br>[Storyblok](https://www.storyblok.com/) | ORCA Headless CMS | $199 / $599 / $1499 | `/offering/content-seo-geo/orca-content-cms/` | `/offering/content-seo-geo/orca-content-cms/brand-vault` |
| 8 | **orca-content-video** | Video transcription · clip generation · captions | SMB | [Descript](https://www.descript.com/)<br>[Opus Clip](https://www.opus.pro/)<br>[Rev](https://www.rev.com/) | ORCA Video Studio | $49 / $149 / $399 | `/offering/content-seo-geo/orca-content-video/` | `/offering/content-seo-geo/orca-content-video/brand-vault` |
| 9 | **orca-content-social** | Social scheduling · multi-platform · analytics | SMB | [Buffer](https://buffer.com/)<br>[Hootsuite](https://www.hootsuite.com/)<br>[Later](https://later.com/) | ORCA Social Queue | $49 / $149 / $399 | `/offering/content-seo-geo/orca-content-social/` | `/offering/content-seo-geo/orca-content-social/brand-vault` |
| 10 | **orca-geo-llmstxt** | llms.txt generator · validator · monitor | SMB | [FireCrawl](https://www.firecrawl.dev/)<br>[LlamaIndex](https://www.llamaindex.ai/)<br>[Anthropic Cookbook](https://github.com/anthropics/anthropic-cookbook) | ORCA llms.txt Engine | $49 / $149 / $399 | `/offering/content-seo-geo/orca-geo-llmstxt/` | `/offering/content-seo-geo/orca-geo-llmstxt/brand-vault` |

### 3.10 · Verticalized SaaS

_Industry-specific verticals leveraging ORCA + GHL backbone_

| # | Offering | Value Prop | Persona | Top Competitors | ORCA Hook | Tier (Starter/Growth/Scale USD/mo) | Home Page | Brand Vault |
|---|----------|------------|---------|-----------------|-----------|-------------------------------------|-----------|-------------|
| 1 | **orca-vert-dental** | Dental practice · recall · reviews · insurance verify | SMB | [Dentrix](https://www.dentrix.com/)<br>[Weave](https://www.getweave.com/)<br>[NexHealth](https://www.nexhealth.com/) | ORCA Dental Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-dental/` | `/offering/verticalized-saas/orca-vert-dental/brand-vault` |
| 2 | **orca-vert-legal** | Law firm CRM · matter mgmt · trust accounting | SMB | [Clio](https://www.clio.com/)<br>[MyCase](https://www.mycase.com/)<br>[PracticePanther](https://www.practicepanther.com/) | ORCA Legal Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-legal/` | `/offering/verticalized-saas/orca-vert-legal/brand-vault` |
| 3 | **orca-vert-fitness** | Gym + studio · class booking · membership · POS | SMB | [Mindbody](https://www.mindbodyonline.com/)<br>[ClubReady](https://www.clubready.com/)<br>[Glofox](https://www.glofox.com/) | ORCA Fitness Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-fitness/` | `/offering/verticalized-saas/orca-vert-fitness/brand-vault` |
| 4 | **orca-vert-realestate** | Real estate · IDX · CMA · transaction mgmt | SMB | [Follow Up Boss](https://www.followupboss.com/)<br>[kvCORE](https://insiderealestate.com/kvcore/)<br>[BoomTown](https://boomtownroi.com/) | ORCA Real Estate Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-realestate/` | `/offering/verticalized-saas/orca-vert-realestate/brand-vault` |
| 5 | **orca-vert-restaurant** | Restaurant · POS · online order · loyalty · reviews | SMB | [Toast](https://pos.toasttab.com/)<br>[Square for Restaurants](https://squareup.com/us/en/point-of-sale/restaurants)<br>[Lightspeed Restaurant](https://www.lightspeedhq.com/pos/restaurant/) | ORCA Restaurant Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-restaurant/` | `/offering/verticalized-saas/orca-vert-restaurant/brand-vault` |
| 6 | **orca-vert-homeservices** | Home services · dispatch · routing · invoicing | SMB | [ServiceTitan](https://www.servicetitan.com/)<br>[Jobber](https://getjobber.com/)<br>[Housecall Pro](https://www.housecallpro.com/) | ORCA Home Services Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-homeservices/` | `/offering/verticalized-saas/orca-vert-homeservices/brand-vault` |
| 7 | **orca-vert-medspa** | Med spa · treatment notes · consent · package mgmt | SMB | [Boulevard](https://www.joinblvd.com/)<br>[AestheticRecord](https://aestheticrecord.com/)<br>[PatientNow](https://patientnow.com/) | ORCA Med Spa Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-medspa/` | `/offering/verticalized-saas/orca-vert-medspa/brand-vault` |
| 8 | **orca-vert-automotive** | Auto repair · estimate · parts · DVI · pay | SMB | [Tekmetric](https://www.tekmetric.com/)<br>[Shopmonkey](https://www.shopmonkey.io/)<br>[Mitchell 1](https://mitchell1.com/) | ORCA Auto Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-automotive/` | `/offering/verticalized-saas/orca-vert-automotive/brand-vault` |
| 9 | **orca-vert-pet** | Veterinary + pet · appointments · pawtrust reviews | SMB | [ezyVet](https://www.ezyvet.com/)<br>[AVImark](https://www.henryscheinvet.com/avimark)<br>[PetDesk](https://www.petdesk.com/) | ORCA Pet Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-pet/` | `/offering/verticalized-saas/orca-vert-pet/brand-vault` |
| 10 | **orca-vert-education** | Tutoring + coaching · class deck · learnstack · cohorts | SMB | [Teachable](https://teachable.com/)<br>[Thinkific](https://www.thinkific.com/)<br>[LearnWorlds](https://www.learnworlds.com/) | ORCA Education Vertical | $49 / $149 / $399 | `/offering/verticalized-saas/orca-vert-education/` | `/offering/verticalized-saas/orca-vert-education/brand-vault` |

## 4 · Brand Vault Hook Pattern

Each offering surfaces a Brand Vault snippet at `/offering/{category-slug}/{offering-slug}/brand-vault`. The Brand Vault provides per-offering brand voice, value proposition, competitor positioning, key visuals, and approved copy blocks ready for sales, marketing, and customer success consumption.

## 5 · Pricing Canon

All tiers obey the monotonic rule (Starter < Growth < Scale) per memory canon 2026-06-23. ACH processing 1% · CC 3.5% · wire as quoted (memory canon 2026-06-22).

## 6 · Hard Rule Compliance

- No em-dashes (use ·, comma, period, hyphen-with-spaces)
- EnRoute favicon (not Peds 360+) and EnRoute brand colors #da5527 / #662e92
- Canonical brand domain `enroutegrowthplatform.io` (Trust Center at `trust.enroutegrowthplatform.io`)
- Left-frame ToC on all HTML deliverables
- Marc identity canonical recipient `@enroute.global` (NOT `.net`)
- Every competitor URL verified to a real product home
- v2 registry shipped as sibling · original `SITE-PAGE-REGISTRY-20260424.html` preserved

## 7 · Next Actions

1. Stub 85 NET NEW home pages under `/offerings/{slug}/` for the existing single-route product set
2. Provision 100 ORCA offering routes at `/offering/{category-slug}/{offering-slug}/`
3. Wire Brand Vault retrieval to existing `vesta_routine_brand_vault_retrieval.py` for per-offering snippets
4. Register all routes in `SITE-PAGE-REGISTRY-20260424_v2.html` + sitemap.xml regeneration
5. CF Pages publish · Mailgun digest to Marc
